Published in the Milwaukee Business Journal by Jeff Engel – July 14, 2011Goo Goo Dolls lead singer John Rzeznik doesn’t like to call fans consumers, but he understands the business realities and importance of marketing the band’s product in the dynamic music industry.Before rocking Summerfest crowds on July 8, members of the Goo Goo Dolls spoke to GMR Marketing employees in New Berlin about reaching fans and their brand partnerships.“It’s important to make fans feel like they have a vested interest in what you’re doing, and they do,” Rzeznik said before the trio played a few tunes for GMR staf